Media Watch

A handful of tidbits I picked up from Virginia Trioli and Stephen Mayne on 774 last night:

1. Melbourne has the highest percentage talkback radio listenership in the world at about 30% of radio listeners.
2. The Hun has the highest penetration rate of any newspaper in the world at around 700,000 copies for 4,000,000 people, assuming a readership of about 3 people per paper (that's me assuming the readership level). Still, that makes it read by more than 50% of Victorians, on average, daily.

What does that say about us?

And then there were these:

1. Metropolitan Sydney has the lowest figures for 6pm news-watching, at around 8% of potential audience.
2. Perth has the highest rate at about 13%.
   
   
3. And incidentally, Sydney also has the lowest rate of people watching Desperate Housewives.